(Singapore, 12 April 2023) The 35-strong Singapore Sailing Team (SST), their coaches and support staff will benefit from a newly minted sponsorship deal for their uniforms, technical and competition apparel.  This couldn’t come at a better time when the season is just about to go full tilt with the SEA Games, Asian Games and the Olympics in quick succession.  Quality sporting apparel will keep the SST sailors comfortable, safe and confident to perform their best for the country.a

Hong Seh Yachting Pte Ltd, a subsidiary of the Hong Seh Group of companies, is no stranger to most Singaporeans, being a key distributor of luxury marine and automotive products since 1936.  Led by a management team with decades of experience, Hong Seh Yachting is recognized in the boating industry as being in the forefront of providing a world-class suite of holistic services including yacht management, chartering, repair, and brokerage.

Edward Tan, Director of Hong Seh Yachting says…” We see this sponsorship as an opportunity to give back to the wider boating community by supporting the general interest and growth of sailing in Singapore.  As a company that values dedication, teamwork, and perseverance, we believe that supporting the Singapore Sailing Team is an excellent opportunity to align ourselves with a group of passionate and talented individuals who embody these values themselves. Through this partnership, we hope to not only help the SST achieve their goals but also to inspire our customers and employees to pursue their own passions and strive for excellence. We look forward to supporting the SST as they continue to make strides in their sport and make a positive impact in their community.”

In response, Dr Lincoln Chee, President of the Singapore Sailing Federation says, “On behalf of the Singapore Sailing Team and the wider sailing community, I would like to express our sincere thanks to Hong Seh Yachting for their generous support. With your partnership, we will be able to provide our athletes with additional resources they need to train and compete at the highest level.  This sponsorship exemplifies the public private partnership necessary to develop the mass participation and champions in our sport of sailing. Whether power boaters or sailors using our waters, what binds us is the life skill and character we learn from our chosen sport. We are proud to have Hong Seh Yachting as a valued member of our team and look forward to continuing our partnership in the future.

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